Are you ready to get your best open rate yet, and see your click-throughs skyrocket? Want to rest easy at night knowing you’re building long-lasting relationships with your customers? Even while you’re actually sleeping? It’s all about automation! Here are 6 reasons to send an automated welcome email, or even a series:
1. They Have Highest Open Rate
The average open rate for welcome emails is a whopping 50%, making them 86% more effective than email newsletters.
2. You Will Stand Out
Only 57.7% of companies greet new subscribers with a welcome note.
3. Small Incentives Are Mighty Enticing
Consider offering a modest discount such as a $1 off coupon or 10% discount. Not only do such incentives result in a high clickthrough rate, welcoming new subscribers with an offer entices them to shop sooner rather than later.
4. Higher Open & Clickthrough Rates
Welcome messages typically have 4 times the open rate and 5 times the clickthrough rate of other bulk mailings. Sounds good!
5. Increase Long-Term Brand Engagement
Subscribers who receive a welcome email show more long-term engagement with a brand — 33% more, on average.
6. Boost Results With A Welcome Series
Try sending a welcome series. Only 1% of retailers on the Internet Retailer 500 send a series of automated welcome messages to new subscribers. The ones who do see a 13% increase in revenue compared to the original welcome email.
Would you like assistance with your email marketing? Contact Debbie and see how she can help you get better results from your email marketing.